Accor to add over 15,000 keys to premium, midscale and economy division in Asia

Accor, a prominent global hospitality group, is looking to add over 15,000 keys across Asia by the end of 2023. This expansion will encompass Accor’s premium, midscale and economy divisions. As of September, management agreements for 42 properties have already been signed, adding 11,000 new keys to Accor’s portfolio in Asia. A further 20 projects are set to be signed before the end of the year, allowing their combined total number of keys to reach 15,000.

The company is particularly focusing on elevating their presence in the premium segment, with 17 upcoming hotels under brands such as Pullman, Swissôtel, Mövenpick and Grand Mercure. These will be in addition to midscale and economy offerings from brands such as Novotel, Mercure and ibis.

In addition, the government is looking to improve transportation in the area, with new public transportation projects planned. This will help to improve the accessibility of Tengah Plantation EC and the surrounding area. The URA is also looking to improve the quality of life in the area, with more recreational spaces and green spaces. A key part of this will be the development of new parks and cycling paths throughout the area. All of these initiatives are aimed at making Tengah Plantation EC a better place to live and work.

Notable new projects that are soon to open include the Grand Mercure Bangkok Sukhumvit 68 in Thailand, Grand Mercure Amritsar Airport Road in India, Pullman Amritsar in India, Mövenpick Living West Hanoi in Vietnam, and Novotel Genting Highlands in Malaysia.

Garth Simmons, CEO of Accor’s premium, midscale and economy division in Asia, commented on their growth plans, saying: “Our commitment to the region is evident through our comprehensive growth strategies. We are setting new benchmarks in terms of both the number of properties and keys signed, as well as the introduction of innovative brands that cater to the diverse needs of the Asian hospitality market.”

Accor’s ambitions in Asia are indicative of their success in terms of developing and expanding their offering in the region. As they build on this momentum, they are paving the way for changing the future of hospitality in Asia.