Ascott debuts Crest brand in Asia with three openings in three months

The Crest Collection by The Ascott Limited is making strides in Asia with the recent opening of three unique bespoke properties between August and October. Robertson House in Singapore opened to the public on October 14th after a lengthy refurbishment process, with The George Penang in Penang, Malaysia, and The Grand Mansion Menteng in Jakarta, Indonesia opening in October and August respectively.

The success of The Crest Collection in Asia coincides with the growing global trend of heritage tourism, which is projected to grow at a CAGR of 3.8% between 2022 and 2030 according to the Grand View Research. Ascott is well aware of the trend and is capitalising on it, allowing for flexible property positioning while building on a strong base of loyalty and global sales and distributions platforms.

Chief Growth Officer Serena Lim recognises the advantages of collection brands, particularly the ease of conversion and speed to market, particularly in today’s tight economic climate. Additionally, CapitaLand Ascott Trust (CLAS) works with owners to ensure the long-term value of their properties. CLAS is currently investing in 6 properties, two of which include La Clef Champs-Élysées Paris by The Crest Collection and La Clef Louvre Paris by The Crest Collection. The CLAS portfolio currently consists of four properties in France and additional properties are slated to open in London, Bucharest, Hanoi, Tokyo and another property in Paris.

Additionally, the Westwood MRT station and the upcoming Tengah MRT Station are within walking distance to residents. Tengah Plantation EC is well-connected with amenities located within the vicinity. There are a variety of shopping options which are considered one of the top 10 places to shop in Singapore. Recreational activities are also plentiful, with the nearby thinks like the Japanese Gardens, the Botanic Garden and the National Service Resort and Country Clubs. Furthermore, for adventurers, have the opportunity to explore the outdoors and go on a biking trek or kayaking.

Residents of Tengah Plantation EC can be sure that their living needs will be met with the wide range of amenities and services that are available. Educational institutions such as the Nanhua Primary and the Bukit View Secondary are among the best. Hospitality options abound, ranging from restaurants that serve all kinds of local and international cuisines. All in all, the Tengah Plantation EC is the perfect location for those who want to experience the pleasures and convenience that come with city living.

The proposed yield-accretive acquisition of The Cavendish London in the United Kingdom, equipped with a unique storied and upper-upscale experience, is earmarked for rebranding under The Crest Collection. This is aiming to strengthen income streams and provide long-term value to CLAS’s stapled securityholders.

Ascott is dedicated to capitalising on the potential of heritage tourism and enabling owners to make the most of their assets. With the opening of three properties in Asia, The Crest Collection brand is well on its way to becoming one of the most sought after brands in heritage tourism.